Using Social Networks for Advertising: Pros and Cons


The world of business has changed quite a bit in the last 20 years, especially for small businesses. At one time, it was extremely hard for small businesses to get noticed, as the bigger companies were able to allocate a much larger chunk of money for advertisement. Today, smaller firms (as well as larger ones) are taking advantage of social networks to launch their advertising campaigns. Of course, there are many benefits to that, but there are also some downsides to consider.


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